Here’s the bottom line. I choose my early book ARC reviewers from active readers on my mailing lists who consistently open the emails and click the links inside. If a reader is reading all the excerpts and using the book links in the email, that’s a pretty good indication to any author that the reader is someone who really enjoys their work.
About once a year, I sort my email list and make the offer to a range of 30-50 new readers. I keep my reviewer lists small (around 150).
I talk to my reviewers most. They might not hear from me for a couple months, then suddenly I’m emailing them several times over a month. It’s the nature of the creative process. It comes in waves of activity. I sometimes send reviewers emails asking for things–nothing big, easy peasy things. For example, recently I took a heat level poll because my new romantic comedy series is a bit tamer than my normal. I wanted some feedback before I told my characters to close the door–LOL.
What do my reviewers get for their help? They get all the books early, and if they’ve missed one, they can write to me and ask for it in exchange for a review.
Want to be considered? Here are the links to sign up to my mailing lists. I have two–one for each genre group–so you only need to sign up for the email you truly want.
I Love Romantic Comedy list
Contemporary, Romantic Comedy
I Love Paranormal/SFR/Fantasy
Paranormal, Sci Fi Romance, Fantasy